Our vision: to be Vietnam’s  Favourite Food & Beverage business offering unique, memorable, market leading brands covering each value segment.

Our mission

Our Misision is to celebrate & share Vietnam’s rich heritage, contemporary design, coffee and cuisine with all our guests.

Our Principles ensure we operate at a level comparable with the best international companies in the world

Business Integrity
- we operate in accordance with local and international laws and good practice. 
- Environment - we encourage the efficient use of natural resources and promote the protection of the environment.
- Health & Safety - we always provide our employees, suppliers and visitors with a safe and healthful work environment.
- Social - we always treat our employees fairly in terms of recruitment, progression, terms and conditions of work and representation.